Innovative Branding for Eastern Accents: Merging Aesthetics and Strategy in Home Textiles
CLIENT:
Eastern Accents
BREIF:
Elevate Eastern Accents' luxury home textiles by infusing unique personalities into their collections, setting them apart as trendsetters in the home decor industry.
MY ROLE:
Brand Identity, Creative Direction, Marketing Campaigns, Art Direction.
DELIVERABLES:
Art direction
Brand strategy & visual identity
Marketing Campaigns
Print production
Website Design
Landing page
NewsLetter
Event Branding
“Redefining Luxury, One Collection at a Time”
Eastern Accents, a leader in luxury home textiles, sought to revitalize their brand identity while preserving the trust of their loyal clientele. My collaboration with them aimed to distinguish their various collections, much like the distinction between Crate & Barrel and CB2.
I spearheaded the creation of the e' Medici Fine Linens promo video, showcasing the collection's meticulous craftsmanship. Additionally, I led a record-breaking teaser campaign for Studio 773’s outdoor pillow collection, establishing it as a trendsetter in the market. At the High Point Market, I introduced innovative marketing materials that not only captivated the press but also emphasized Eastern Accents' dedication to quality and design.
This project highlights my commitment to merging aesthetics with strategy, ensuring Eastern Accents remains at the forefront of the luxury home textiles industry.
