Soulful Brand Creation for Armira Boutique: Reflecting Resilience and Calm Versatility
CLIENT:
Armira Boutique Clothing
BREIF:
Develop a unique and empowering brand identity for Armira Boutique, a clothing brand inspired by the serenity and strength of the desert. Armira aims to provide versatile, modest yet stylish apparel for individuals on the go, blending simplicity with empowerment.
MY ROLE:
Brand Identity Development, Art Direction, Typography Selection, Color Strategy
DELIVERABLES:
Art direction
Brand strategy & Visual identity
Marketing & Social Assets Web Design
Wear the strength. Own the journey.
Empowering a Seamless Journey Through Style and Functionality.
Armira Boutique: Building a brand identity inspired by the desert’s beauty and resilience.
Armira Boutique aims to provide versatile, elegant, and modest clothing that aligns with the active, everyday lifestyle of its audience. Inspired by the warmth and serenity of desert landscapes, Armira brings a refreshing perspective to the clothing market, merging style with empowerment.
Working with Armira allowed me to create a brand that feels both grounded and dynamic, much like the people it serves. I led the design and development of Armira’s brand identity, from its logo and color palette to its typography and visual patterns, creating a cohesive and memorable experience that resonates with the brand's values of inclusivity, strength, and calm versatility.
