Eddy, the wise guide to mastering adulting with a smile.

Everyday Owl is on a mission to make the journey into adulthood less overwhelming and more enjoyable for Gen Z. Tackling the often daunting aspects of adulting—like understanding bills, relationships, and daily responsibilities—with a humorous and credible approach, Everyday Owl offers daily wisdom that turns "WTF" moments into "LOL" ones.

When I partnered with Everyday Owl, the challenge was to present this mission in a way that was both fun and relatable while maintaining credibility. Together, we brought Eddy to life—a custom logo that embodies positivity, wisdom, and continuous connection. Eddy isn’t just a logo; he’s the visual voice guiding young adults through the complexities of life, with a warm and welcoming presence.

My role was to create a cohesive brand identity that resonated with Gen Z, from developing the logo and brand guidelines to designing social media templates and promotional materials. With a color palette inspired by Gen Z's love for yellow and Portland's natural landscape, the brand feels both energetic and grounded.

This project exemplifies my commitment to designing with purpose, ensuring that Everyday Owl became a trusted and approachable resource for young adults navigating the transition into adulthood.

take a peek: @everydayowlofficial