
Dynamic Branding for Family Bridges: Empowering Families with an Inclusive Identity
CLIENT:
Family Bridges/ Los De Familia
BREIF:
Refresh and unify the brand identity of Family Bridges, ensuring it appeals to both the Latin community and English-speaking audiences while maintaining cohesion across various sub-brands.
MY ROLE:
Lead Designer, Art Direction, Design Integrator Project and Event Management
DELIVERABLES:
Art direction
Visual identity
Marketing & Social Assets
Print production
Event Branding
“Empowering families, one vibrant connection at a time.”
— Family Bridges/ Los De Familia
Family Bridges is a beacon of hope and support within the community, dedicated to empowering families and individuals through education and resources. When I partnered with Family Bridges, I was tasked with a vital challenge: to refresh their brand identity in a way that would resonate with both the Latin community and English-speaking audiences while maintaining a unified and inclusive brand presence.
The journey led to a revitalized visual identity that spoke directly to the diverse families Family Bridges serves. By carefully selecting dynamic fonts, a renewed color palette, and authentic imagery, we created a brand that was both culturally rich and universally relatable. Every element, from the social media templates to event materials, was designed to reflect Family Bridges' core values of hope, education, and community.
This project culminated in the design of the "A Future to Remember" gala, marking Family Bridges' 15th anniversary. The event was a celebration of the organization's mission, brought to life through art direction that blended watercolor and gold tones, symbolizing the warmth and vibrancy of the Latin community.
“Event Design & Art Direction: A Gala That Blends History, Growth, and Community.”
A Future to Remember: Celebrating 15 Years of Impact with Family Bridges
Family Bridges marked a significant milestone with "A Future to Remember," an event celebrating 15 years of empowering families and communities. Since its inception in 2004, Family Bridges has touched the lives of over 150,000 couples and families, making this occasion more than just a celebration—it was a tribute to the organization's profound impact and a glimpse into its promising future.
Graphic Design and Event Aesthetics Lead for Gala Event
Print Material for Gala Event
Poster
Invitation
